PROFESSIONAL TRAINING

MASTERCOM

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Did you know that commuting patterns are responsible for more than 20% of CO2 emissions in Europe?

Time to take action and learn how to integrate sustainable commute planning as an essential part of your company’s sustainability strategy.

The training program MASTERCOM has been developed to prepare professionals of private and public companies to develop, manage, communicate and implement effective travel plans for your company. It will provide you with up-to-date knowledge, expert guidance, best practices and access to a practical ToolKit - leaving you feeling confident with transforming employee commuting.

Joining MASTERCOM means joining a diverse, interactive and international learning environment covering commute planning from theory to practice and featuring relevant speakers and stakeholders from academia and industry.

Starting date

Duration

Weekly study

by EIT Urban Mobility

Opening date

Length

per module

by EIT Urban Mobility

Language

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PARTICIPANTS PROFILE

MASTERCOM addresses all professionals of public and private companies, who feel committed to sustainability and are motivated to transform the commuting patterns at their companies.

Genuine hands-on and practical learnings
Guidance in desgning your own company travel plans
Learn from best practices and solutions worldwide
Access to a ToolKit including templates, guidelines and techincal tools to develop a company travel plan
A flexible and interactive learning
A unique opportunity to enlarge your network

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the potential of implementing a travel plan or commuting strategy in your company.

the design, communication, implementation and monitoring of a sustainable travel plan.

new mobility policies/strategies that support sustainability objectives.

relevant mobility solutions taking into account the company's mobility context, mobility patterns and corporate policy objectives.

the toolkit developed as part of the course learning material.

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Online Course

A central component of the training
is a four-module, self-paced online course, including well-portioned knowledge from academia and industry as well as interactive excercises.

Online Live sessions

Regular online live sessions give the opportunity to directly interact with instructors, peers and experts, receive immediate feedback, and clarify any confusion or questions, leading to a more engaging and effective learning experience.

Final On-site event

The final event in Barcelona (February 2024)will be a unique setting for a best practice workshop bringing together leading companies to share their experiences and make real-life success stories tangible.

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MASTERCOM has busy professionals in mind!

A central component of the trainingis a four-module, self-pacedonline course.

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Knowledge exchange is key!

Regular live sessions with experts and educators create a personal and pleasant space for questions and direct exchange.

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Focussing REAL-LIFE success stories!

The final event in February 2024 in Barcelona will bring together leading experts from academia and industry, sharing real case success stories.

Have you ever wondered why it is necessary to start thinking about sustainable commuting? In this module, we'll take you to explore the background of commuting and mobility behavior: What is the current shape of commuting in companies and where are we heading if nothing changes? What areas of our company are directly and indirectly impacted by commuting? How does mobility behavior work and how can we effectively transform it?

Module 2 gets straight to the point: we look at solutions, approaches and measures that contribute to sustainable commuting at companies. What is the potential of each of these? What circumstances make one measure more favorable than another? We will find answers in theoretical research, but also learn from the best and dive into a wealth of real-world case studies.

Chapter 1: Travel plan fundamentals
Chapter 2: The 4A's: A concept for systematising company measures
Chapter 3: Awareness: From cycling promotion to new mobility alternatives
Chapter 4: Avoidance: From teleworking to compressed workweeks
Chapter 5: Act and shift: From car-pooling to parking management
Chapter 6: Anticipation of new technologies: From mobility budgets to electrification of the fleet

There are solutions, but how can you turn them into a strategic plan? How is such a plan structured, which steps do you have to follow for successful implementation? During this module, we will not only go through this process in theory, but also carry it out practically applying it to your own company, thus guiding you step by step to a first travel plan draft.

Chapter 1: Identify the status quo: Mobility patterns, infrastructure and policy
Chapter 2: Design the travel plan: Priorities, timeline and stakeholders
Chapter 3: Implement and monitor the travel plan: Process, communication and gamification
Chapter 4: Make it easy: Tools to facilitate the process

A lot of information and little time to process it? Let's look back together on the course and its contents: What are the key take-aways? Where to move on with our acquired knowledge?

Online Course

Module 1 opening: 30th of October 2023
Module 2 opening: November 2023
Module 3 opening: November 2023
Module 4 opening: November 2023

Online Live Sessions

Online Live Session 1: 15/11/2023
Online Live Session 2: 13/12/2023, 4pm CEST
Online Live Session 3: 17/01/2024, 4pm CEST

Final On-Site Event

8th of February 2024 in Barcelona

COURSE TIMELINE

Online Course Modules

Module 1: Available from 30th of October 2023

Prof. Cathy Macharis

Professor at Vrije Universiteit Brussel, Coordinator of the research group VUB Mobilise

María Angélica Pérez Avendaño

Senior Consultant Mobility at Factual Consulting, Barcelona

Sven Vlassenroot

Project manager Smart Mobility & ITS at Tractebel Engie

Lisa Grace

Chief marketing officer at Nemi, Barcelona

Dr Samyajit Basu

Senior researcher at VUB Mobilise, Vrije Universiteit Brussel

Tjalle Groen

Project director at Mpact

Pauline Journieux

Project manager Mobility at Tractebel Engie

Maria Kopp

Mobility Consultant at Factual Consulting, Barcelona

Charlotte van Vessem

PhD student at VUB Mobilise,

Vrije Universiteit Brussel

Liesbeth de Wilde

PhD researcher at VUB Mobilise,
Vrije Universiteit Brussel

Manel Ferri

Mobility technician at the Climate Change Office of the Barcelona Provincial Council

COURSE CERTIFICATE

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Reach out to us in case of questions and doubts!

Contact us in case of questions and doubts!

This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable. Learn more: eiturbanmobility.eu

This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union.
EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable. Learn more: eiturbanmobility.eu

MASTERCOM

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Did you know that commuting patterns are responsible for more than 20% of CO2 emissions in Europe?

PARTICIPANTS PROFILE

WHY MASTERCOM?

PARTICIPANTS PROFILE

LEARNING OUTCOMES

Evaluate

Manage

Propose

Choose

Operationalize

LEARNING FORMAT

MASTERCOM has busy professionals in mind!

Knowledge exchange is key!

Focussing REAL-LIFE success stories!

MASTERCOM has busy professionals in mind!

Knowledge exchange is key!

Focussing REAL-LIFE success stories!

ONLINE COURSE SYLLABUS

MODULE 1: SETTING THE SCENE: WHY SHOULD WE TALK ABOUT COMMUTING

Module 2: UNDERSTANDING THE SOLUTIONS: COMMUTING MEASURES AND POTENTIALS

Module 3: LEADING CHANGE IN YOUR COMPANY: BUILD AND MANAGE YOUR TRAVEL PLAN

Module 4: MASTERCOM AT A GLANCE: SUMMARY AND REVIEW

Course Timeline

Online Course

Online Live Sessions

Final On-Site Event

COURSE TIMELINE

Online Course Modules

Online Live Sessions

Final face-to-face event

8th February 2024 in Barcelona

MASTERCOM SPEAKERS & CONTRIBUTORS

Prof. Cathy Macharis

María Angélica Pérez Avendaño

Sven Vlassenroot

Lisa Grace

Dr Samyajit Basu

Tjalle Groen

Pauline Journieux

Maria Kopp

Charlotte van Vessem

Liesbeth de Wilde

Manel Ferri

COURSE CERTIFICATE

Get to know our trusted partners:

Knowledge exchange
is key!

MODULE 1:
SETTING THE SCENE: WHY SHOULD WE TALK ABOUT COMMUTING

Module 2:
UNDERSTANDING THE SOLUTIONS: COMMUTING MEASURES AND POTENTIALS

Module 3:
LEADING CHANGE IN YOUR COMPANY: BUILD AND MANAGE YOUR TRAVEL PLAN

Module 4:
MASTERCOM AT A GLANCE: SUMMARY AND REVIEW