Disrupting MaaS

The disrupting MaaS MOOC (A Massive Open Online Course ) is designed to enhance the skills of professionals working in the MaaS ecosystem, in order to facilitate a comprehensive and successful implementation of Mobility as a Service (MaaS) in cities across Europe and around the World.

The course will cover the key aspects of MaaS from theory to practice. It will feature speakers from the MaaS industry, academic speakers and it will also feature real case studies.

The course will be available for free online for anyone to enrol, and the students will have the option to receive a certificate for a small fee.

Hours of learning activities

Course modules

Start date: October 2022

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The course uses a theoretical-practical approach, first establishing the theoretical foundations and explaining them with real applications and case studies. The course aims to be comprehensive in its content, just like MaaS, touching on points ranging from technical aspects, quality of service, data management, MaaS policy and business models, among others. The course will be aligned with the latest trends, solutions and theoretical approaches, and its topics will respond to current MaaS challenges.

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Provide up-to-date knowledge to public and private stakeholders in the MaaS ecosystem.
Develop practical training in line with the latest MaaS trends, services, technology, frameworks, business models and governance.
Serve as a tool for a comprehensive implementation of MaaS: with greater benefits for society, its economy and end users.
Introduce MaaS as a key solution for European cities to achieve more sustainable, equitable, clean and smart mobility.

Mobility & (Smart) City planners, who lead, manage, advise or support the integration of MaaS schemes in the current mobility ecosystem.
Mobility & (Smart) City consultants/advisors, who advise cities on MaaS implementation.
Professionals from public and private organisations involved in the regulation, communication, strategic alliance and other key actions needed to make room for MaaS in cities.
Mobility providers and transport operators, who need to adapt their operations to the new MaaS mobility scheme and technology.
Students & professionals interested in getting deeper knowledge about MaaS.

In this introductory module we will explore the structure of the course and establish a baseline of MaaS basic knowledge to serve as a starting point to the rest of the course. We will talk about the mobility context and the MaaS concept, as well as its brief history and main expectations and barriers.

In this module we will dive into the fragmented landscape that MaaS is born out of, where transport modes operate with very little or no coordination. The module will explain what different players are present in this varied environment. The need to plan for synergies between the different actors will be highlighted.

This module focuses on the recurrent issue on how MaaS needs to figure out in what way the public sector should support and be involved in the whole process. In addition, this module analyses the different options of MaaS leadership and the questions and situations that may arise in each case.

This module will explore the importance of user experience, which is a key component of MaaS success. In order to get to the roots of habit change, travel behaviour basics will be explained. Finally, an overview of incentives to nudge users to try new mobility possibilities, like MaaS, will be provided.

This module will analyse the different streams in which MaaS can make a difference regarding social and environmental issues. Social inclusion issues tied to MaaS will include geographical accessibility and catering for different user types. From the environmental perspective, different strategies to help decrease mobility’s impact from a MaaS point of view will be explained.

This module analyses data in MaaS, the challenges of data integration and its value in MaaS. In addition, it will provide an approach to various data sharing models and data sharing initiatives and, finally, a data sharing framework will be discussed.

This module introduces the MaaS planning foundations. It first explains the concept and key components of multimodal planning, then introduces multimodal journey planners, and finally provides an overview of the key features necessary for a successful MaaS.

This module explains the concept of integration in the MaaS framework, and presents the key aspects to consider in order to develop a MaaS system with a higher level of integration and more attractive to users.

This module will look at the challenges of building a viable business model for MaaS where interests are aligned in a multi-stakeholder ecosystem. In addition, the MaaS business model ecosystem, different business architectures, and business model options will be discussed in detail.

In this final module we will evaluate four different case studies according to the aspects explored during the course. The four selected cases include MaaS in three different cities, which present different MaaS dynamics, and one MaaS provider.

Course certificate

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Disrupting MaaS course MOOC

MaaS-Mobility as a Service-

Start learning

November – February 2023. Online

Our Industry speakers

#Learn from the best | #MaaS solutions | #Key note speakers | #From Theory to Practice

COURSE METHOD

Course objectives

PARTICIPANT PROFILE

COURSE MODULES

Module 1: Introduction to MaaS

Module 2: The ecosystem and its stakeholders

Module 3: MaaS governance

Module 4: The user at the center of MaaS

Module 5: Social and environmental aspects tied to MaaS

Module 6: MaaS Data sharing

Module 7: MaaS planning foundations

Module 8: MaaS systems integration

Module 9: Business models and scalability

Module 10: Case studies in MaaS implementation

Module 11: Get certified

Course certificate